Hot topic

Catalyst lights a fire under gender issues.

Catalyst, a non profit organization dedicated to helping women in business, and Draftfcb are heating up the gender-in-the-workplace debate with this latest spot. A poor, fire-breathing women is overlooked despite clearly having the chops to replace the out-the-door colleague. Sometimes, the perfect candidate is right in front of your nose, but she might not seem so perfect because she’s a she.


Advertiser: Catalyst
Agency: Draftfcb
Production company ­ Public Assembly
Directors: Leblanc & Cudmore
Executive producer: Kevin Corvetti
CCO: Robin Heisey
ACD: Lauren Miller
Writer: Sarah Wells
Broadcast producer: Anna Neilson
Account director: Mark Corak
Account supervisor: Stephanie Martins
Casting: Jigsaw Casting
Editor house: Radar Post
Editor: John Collucci
Online house: Alter Ego
Colour: Alter Ego/ Eric Whipp
Flame Artist: Darren Achim
Music house: Lathe Music
Composer: Brendan Quinn
Music producer: Elyse Brunett
Engineer: Annelise Noronha