Out of the box

The Chicago Children's Museum taps into an age-old insight.

Remember when you were a kid (or if you have kids, remember when they were younger), how the best part of Christmas morning was, more often than not, the box the gift came in? Tapping into that insight, The Chicago Children’s Museum and Energy BBDO created Mister Imagine’s Toy Shop – filled with, you guessed it, boxes, where kids were invited to create their own toys. This truly is a toddler’s dream world.


Advertiser: Chicago Children’s Museum
Agency: Energy BBDO