Sexy survival guide

Durex wants you to go out with a bang.

The sky is falling. The sky is falling. Okay not really, but with the “end of the world” drawing near (read, the Mayan’s much-publicized end-of-their-calendar), brands have been coming out of the wood-work with apocalypse-themed campaigns. This one, by Durex and Havas, caught our attention for its racy survival guide, with insightful advice like “Watch your back,” and “Sharing is sparing.”


Advertiser: Durex
Agency: Havas