Hockey ownership

Nike gives Canadians back their sport.

Day 109. Hockey lockout. It’s practically a lifetime for the die-hard hockey fans in the Great White North. But Nike is here to remind you that even if the NHL has taken our professional hockey away, the sport is still ours. We’ll take to the streets, the lakes, the tables, using sticks and frozen meat to play if we must. And one brave young soul even declared he’d move to Russia if they (we assume the NHL and NHLPA) really took our hockey away. Now that’s dedication.

Advertiser: Nike
Agency: W+K


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