Wake up call

Molson provides a game-time alarm clock.

This has not been Canada’s year for hockey. First the whole NHL/NHLPA fiasco, and now the World Juniors are in Russia! That means dedicated fans in Canada can’t start watching the game until 4:00 a.m. But we really are a hockey-obsessed country and Molson and Rethink understand that. Which is why they’ve created the ever-important World Junior alarm clock wake up call. Just tell them which games you want to see and you’ll get a phone call. Just do your significant other a favour and sleep on the couch (unless he or she is just as hockey-obssessed as you are).

Advertiser: Molson Canadian
Agency: Rethink