Crazy for good

Coca-Cola documents random acts of kindness.

This latest spot by Coca-Cola and Ogilvy Brazil could almost be a follow up to its summer security camera commercial. The video shows off folks committing random acts of kindness, such as the lady who high-fives everyone or the man who gives $1,000 to random strangers (side note: how do we become random strangers?). It’s a warm and fuzzy way to start your week.


Advertiser; Coca-Cola

Agency: Ogilvy & Mather Brazil
Director: Henry-Alex Rubin
Prod. Co.: Smuggler
Line Producer: Drew Santerserio
Regional Creative Director: Gaston Bigio
CCO: Anselmo Ramos
ECD: Fred Saldanha, Claudio Lima
Art Director: Douglas Kozonoe, Fernando Reis
Copywriter: Fred Saldanha, Marcelo Padoca, Beto Cocito
Producer: Veronica Beach
DOP: Antonio Paladino
Line Producer: Drew Santarsiero
Editorial: Lost Planet
Online: Black Hole
Color: Fergus McCall
Music: Josh Ralph, Rumor Mill
Sound Mix: Heard City
Sound Engineer: Philip Loeb