Reading distractions

News Papers Work captures attention.

News Papers Work, the collective marketing body of Belgium newspapers, and Duval Guillaume wanted to prove that the news can keep your attention. Three Belgium marketers were given a driver, a paper and a series of distractions. Everything from a man on fire to an astronaut walking down the street. Apparently, the news was a good read that day because the marketers missed it all.


Advertiser: News Papers Work
Agency: Duval Guillaume