Ford’s pee-wees

Kids say the darndest things.

We all know that if you put a child in front of a camera, he or she will be adorable/say the funniest thing/be worth watching. That’s the idea behind Ford and Y&R’s latest campaign, which promotes a contest offering youth hockey and basketball teams across the country a chance to train with pros. We see all the archetypes, from the adorably silent girl who can’t stop smiling to the little one who would buy a butler and a pool now that she’s “made it.” We were never this precious.



Agency: Y&R Toronto
Client: Rick Gemin & Danielle Bablich, Ford Canada
EVP, Chief Creative Officer: Israel Diaz
SVP, Creative Director: Trevor Schoenfeld
Associate Creative Director: Martin Dessureaux
Copywriter: Trevor Schoenfeld, Matt Antonello, Matthew Brodie
Art Direction: Martin Dessureaux, Aaron Doyle, Mike Delima
VP, Group Account Director: Jason Grabinsky
Account Director: Jay Lorencz
Account Supervisor: Lester Fernandes
Associate Account executive: Vlad Omazik
Executive Agency Producer: Diane Kirk
Agency Producer: Christine Tsao, Jacqueline Benoit
Production House: Industry Films
Director: Chris Gordaneer, Tom Nesbit
Producer: Erwin Abesamis
Post Production House: Panic & Bob
Edits: Marco Pazzano
Audio Studio: Imprint