Bottled memories

Happiness on the side of a bottle.

The website Happiness is a Beginning has launched a project called the Happiness Brewery that aims to “synthetize past emotions into bottles, mixing Alchemy, Love & Design.” As far as we can tell, this means making bottles labelled with short descriptions of memories likely to hold universal appeal. Whatever it is they’re doing, their heads seem to be in the right place. Plus, the project comes with a cool video featuring Woody Allen and Joy Division’s “Love Will Tear Us Apart.”