One new thing

Canadian Breast Cancer foundation says try something new.
canadian breast cancer

The Canadian Breast Cancer Foundation and Toronto-based agency Idea Studio say it’s time to try something new. One new thing, this video says, could save your life. Set to a really funky song, this nice little PSA makes us want to go diving… or kayaking… or skiing… something that gets us off this office chair. But alas, for the foreseeable future, we’ll have to live vicariously through the commercial.


Advertiser: Canadian Breast Cancer Foundation
Agency: Idea Studio