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Volkswagen and Red Urban say the Jetta is so affordable, you can practically pick it up from your local grocery shop. This new spot hung a couple of Jettas behind the counter of a meat butcher, and the cost-conscious consumer doesn’t bat an eye at the price of the car. Of course, it does beg the question, how safe is it to have a full car, with all the oil and such, hanging around a bunch of meat? Perhaps people enjoy a gas-like taste to their steak?

Credits;

Advertsier: Volkswagen Canada
Agency: Red Urban
ECD: Christina Yu
AD: Liam Johnstone
CW: Sarah DiDomenico
Broadcast producer: Anna Tricinci
Integrated producer: Terri Vesgo
Account directors: Caroline Kilgour, Sonia Ruckemann
Production company: Untitled Films
Director: Jean-Michel Ravon
Executive producer: Lexy Kavluk
Line producer: Tom Evelyn
DP: John Houtman
Production designer: Michael Walker
Editorial company: Rooster Post
Editor: Paul Jutras
Post production: Track and Field
Online compositor: Ernie Mordak
Music and sound design: The Eggplant
Music producer: Adam Damelin