It’s Super Bowl time, which means the big commercials are coming out of the woodwork. Up first out of Canada is this spot by Innocean and Hyundai, a Mad Max-inspired thrill ride highlighting the benefits of having a fuel efficient car. That being said, those road-warrior-style cars its up against seem more imposing and useful in a dystopian future. We propose a blending of the two.

Credits:

Advertiser: Hyundai
VP marketing: John Vernile
National advertising director: Steve Majewski
Agency: Innocean Worldwide Canada
ECD: Gary Westgate
Creative directors: Gary Westgate, Nelson Quintal
Art director: Simon Duffy
Writer: Gary Watson
Agency producer: Alina Prussky
VP, group account director: Daniel Buckley
Account director: Shannon Beaver
Agency planner: Paul Kron
Production company: Steam Films/Tool of North America
Director: Benjamin Weinstein
Line producer: Jason Manz
Executive producers: Krista Marshall, Jennifer Syces
Director of photography: Amira Mokri
Editor: Brian Wells
Editorial company: School Editing
Colorist/Transfer: Sean Coleman, CO3
Music and sound design: RMW
Music producer/Sound design: Steven MacKinnon, Ted Rosnick
Media agency: Innocean Worldwide Canada
Media agency planner: Spiro Paravantes