Weekend warrior

Hyundai vs. Mad Max.

It’s Super Bowl time, which means the big commercials are coming out of the woodwork. Up first out of Canada is this spot by Innocean and Hyundai, a Mad Max-inspired thrill ride highlighting the benefits of having a fuel efficient car. That being said, those road-warrior-style cars its up against seem more imposing and useful in a dystopian future. We propose a blending of the two.


Advertiser: Hyundai
VP marketing: John Vernile
National advertising director: Steve Majewski
Agency: Innocean Worldwide Canada
ECD: Gary Westgate
Creative directors: Gary Westgate, Nelson Quintal
Art director: Simon Duffy
Writer: Gary Watson
Agency producer: Alina Prussky
VP, group account director: Daniel Buckley
Account director: Shannon Beaver
Agency planner: Paul Kron
Production company: Steam Films/Tool of North America
Director: Benjamin Weinstein
Line producer: Jason Manz
Executive producers: Krista Marshall, Jennifer Syces
Director of photography: Amira Mokri
Editor: Brian Wells
Editorial company: School Editing
Colorist/Transfer: Sean Coleman, CO3
Music and sound design: RMW
Music producer/Sound design: Steven MacKinnon, Ted Rosnick
Media agency: Innocean Worldwide Canada
Media agency planner: Spiro Paravantes