Caring about the CASSIES

Who really cares about that award win? Clients, that's who.

Do the people around you really care about your award wins? We mean, really? Probably not. But there is a very important group that does care when you win at the CASSIES – your clients and potential clients. That’s because the CASSIES are based on proven results. The scenarios in these videos – made by John St. and shown at the CASSIES gala on Jan. 28 – might be all too familiar. So the next time your family rolls their eyes at your trophies, just remember who’s opinion really counts.

To read about the CASSIES winners, click here.

Advertiser: CASSIES
Agency: John st.
Creative Directors: Angus Tucker, Stephen Jurisic
Copy Writer: Dhaval Bhatt
Art Director: David Glen, Tony Ponzo
Agency Producer: Lorrie Zwer, Alisa Pellizzari
Account Service: Ben Prout
Director: Aleysa Young
Photographer: Angus Rowe MacPherson
Production Company: Untitled Films
Exec Producer: Lexy Kavluk
Line Producer: Kate Dale
Director of Photography: Tico Poulakakis
Editorial: School Editing
Post: Alter Ego
Audio House: Grayson Matthews