That kind of rich

The New York Lottery shows you the possibilities.

We’ve all been there, often in the morning on our subway ride into work, day dreaming about what we’d do if we were millionaires. DDB NY and the New York Lottery have played out some possibilities. Wouldn’t it be great to hire a troupe of actors and special effects artists to prank your friends Micheal Bay-style? Or hire a team of professional writers to make you the funniest person…ever? Yeah – it’d be great to be that kind of rich. Excuse us while we eat our ramen noodles and think of bad jokes.


Advertiser: New York Lottery
Agency DDB New York