The game you can eat

Bugles wants you to play with your food.

Bugles and Cossette want you to play with your food. If your food is Bugles, that is. They can be chess pieces, dice, even building blocks. Well, sort of. The two actors “playing” with their food look a little too serious about the whole endeavour. Smile guys…this is supposed to be fun.


Advertiser: Bugles/General Mills
Agency: Cossette
Creative Director: Daniel Vendramin
Copywriter: Anthony Atkinson
Art Directors: Greg Kouts, Daniel Vendramin
Account Team: Jason Melhuish, Erin O’Connor, Janis Lindenbergs
Agency Producer: Sarah Moen
Production Company: Untitled Films
Director: Curtis Wehrfritz
Director of Photography: Justin Beattie
Executive Producer: Chilo Fletcher
Line Producer: Rosalyn Hegan
Post Production: School Editing
Editor: Aaron Dark
Colourist: Eric Whipp (Alter Ego)
Audio/Music: Eggplan