Tasty ad

Fanta invites you to lick your reading material.

First you could smell like your pizza, now you can taste Fanta on a print ad. This new Fanta ad, by Dubai’s OgilvyOne, is being billed as the first tastable ad. Apparently, you can tear off a sheet and give it a lick to try out Fanta. This might be okay if it came to us in a polybag, with the assurance that no one has touched it before…but picking it up off a newsstand would just be a no.



Advertiser: Fanta
Agency: OgilvyOne, Dubai