Long live (toilet) paper

Le Trefle says not everything can be digitized.
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We are all connected to our screens and soon paper may be obsolete. Well, almost obsolete. This new spot by Le Trefle and Leo Burnett Paris highlights exactly where paper will almost surely always have a home. You guessed it, the bathroom. Unless of course we move towards a Demolition Man future, in which case, bring on the seashells.


Advertiser: La Trefle
Agency: Leo Burnett Paris