A friend in need

Carlsberg tests the limits of BFFs.

Brands lately have been pretty heavily focused on scaring their customers – and this scare-vertising doesn’t seem to be slowing down. The latest to give it a try is Carlsberg and Belgium’s Duval Guillaume Modem, which decided to test the limits of friendship. A group of blokes gather around a poker table to prank one guy’s BFF, calling to say he needs $300 to be able to leave. The friends (reluctantly) come to the middle-of-the-night rescue to find a ramshackle place with one intimidating situation after the other. Yeah, we would need a beer after that too.


Advertiser: Carlsberg
Agency: Duval Guillaume Modem