Tire gauge

1010 Tires gives customers a useful business card.

In today’s digital era, where everyone’s contact info is a Google search away, do old-school business cards even have a purpose? The clever ones do. Functional business cards are all the rage for smaller businesses (baby-proofed cards? Tattoo cover ups?), so how does a tire company get in on the action? Richmond, B.C.-based 1010 Tires and Vancouver-based Spring Advertising created this useful card that measures your tires’ pressure, potentially saving you a trip in for repair. That being said, having never changed a tire, we sadly have no way of knowing if this would actually work.


Advertiser: 1010 Tires
Agency: Spring
Creative Director- Rob Schlyecher
Art Director/Designer – Shon Tanner