Corona’s anthem

Live life fully...with beer.

Brands seem to love anthems. So it’s no surprise Corona and Zulu Alpha Kilo would want one too. It’s a nice little anthem that hopes to inspire people to live their lives to the fullest. See as many sunrises and sunsets as possible. Go on adventures. Meet interesting people. And have fun. And of course, Corona wants to be there with you while you’re doing it all. All fine and dandy – but do you have to have the inner lip tattoo to qualify for a fully-lived life? Or can we skip it and just do the rest?


Advertiser: Corona
Agency: Zulu Alpha Kilo, Toronto, Canada
Creative Director: Zak Mroueh
Creative Director: Shane Ogilvie
Art Director: Mooren Bofill
Copywriter: Erin Beaupre
Agency Producer: Melanie Lambertsen
Group Account Director: Kate Torrance
Account Director: Dic Dickerson
Strategic Planner: Shari Walczak
Production Company: Frank Content / Boxer Films
Director / Director of Photography: Jonathan Hyde
Executive Producers: Beth George, Danielle Kappy
Line Producer: Maeliosa Tiernan
Editor: John Evans
Editorial: Panic & Bob
Post Production: The Vanity
Compositor / Online: Naveen Srivastava
Special Effects: Naveen Srivastava
Colourist / Transfer: Eric Whipp / Alter Ego
Music & Sound Design: Pirate
Music Director: Chris Tait
Sound Engineer: Keith Ohman
Producer: Kate Freed
Song: Lightning Tent
Artist: Wildlife
Media Agency: MEC
Media Agency Planner: David Stanton