Cider space

Somersby presents a different kind of apple launch.

Mocking Apple is nothing new. Samsung has built an entire campaign around it. But this new U.K. spot for Carlsberg’s new Somersby Cider, by Fold7, is right on the money. Get it? Apple? Apple Cider? Showing off features like its “wireless,” “dual cores” or “download speeds,” this spot definitely entices people to take a tour at the Apple Cider genius bar.


Advertiser: Somersby Cider (Carlsberg)
Agency: Fold7