Canadianized cinema

The Canada Film Fest injects some cultural references.
canadian film fest

Ever watch a movie where a character who is supposed to be from Toronto pronounces the second T (as opposed to Torono, or Torona)? Does it burn you up inside that Hollywood can’t get that little detail right? If you answered yes, then this spot, by JWT for the Canada Film Fest should give you a chuckle (it’s a bit older but we felt worth a post). The video ends with the line “Great Films that are Canadian. Maybe a little too Canadian.” We disagree. Film-watching would be so much greater if we didn’t have to convert Fahrenheit to Celsius in our heads. (Warning: some of the language is NSFW.)


Advertiser: The Canada Film Festival
Agency: JWT
Chief Creative and Integration Officer: Brent Choi
Art Director/ V.P. Associate Creative Director: Jim Wortley
Copywriter/ V.P. Associate Creative Director: Colin Winn
Designer/Art Director: Paul Dike, Craig Markou
Agency Producer: Shelby Spigelman
Creative Chairman: Martin Shewchuk
Production House: Industry
Directors: Jonathan Bensimon
Producers: David Cranor
DOP: Jonathan Bensimon
Editing Houses: Married to Giants
Editor: Graham Chisholm
Post Production: Alter Ego
Executive Producer: Greg Edgar
Transfer: Trisha Hagoriles
Flame Artist: Darren Achim
Casting: Mann Casting
Music & Sound design: Tom Westin and Dave Sorbara, Grayson Matthews