Sweet ride

Canadian Tire beefs up its street cred.

This new spot for Canadian Tire by Taxi has some serious ‘tude going on, as a gaggle of grade-schoolers role past on their (presumably) new Canadian Tire wheels (that would be bi or tricycle wheels). While both adorable and hilarious, anyone else feeling sorry for the trio left on the driveway?


Advertiser: Canadian Tire
Agency: Taxi
Writer: Tom Greco
Art Director: Colin Brown
Producer: Megan Flett
ECD: Darren Clarke
CD: Irfan Kahn
Audio: Eggplant
Director: Jun Diaz (Smuggler @ Soft Citizen)
Editor: David Baxter (Panic and Bob)