Ex-Valentine’s Day

Donate your ex's stuff to the Salvation Army.
aation army valentines day

Apparently, according to Facebook status updates, Apr. 1 is the third most common time of the year couples break up. Perhaps capitalizing on that, the Salvation Army and its agency Brazil-based WMcCann declared Apr. 18 the Ex-Valentine’s Day. In this stop-motion spot, a crooning tie sings an anthem to the other clothes in the room, before being rudely interrupted and tossed in a donation box. While we love the concept, if your ex had singing clothes, why would you ever donate it? That’s a serious money maker right there.


Advertiser: The Salvation Army
Agency: WMcCann