Ni Putes Ni Sumise (Neither whores nor submissives), a Paris-based organization helping fight violence against women, and Paris-based BETC have taken to the iconic Pont des Arts in Paris to advocate for the cause. The bridge is covered in padlocks from lovers (said to bring the pair goodluck). NPNS and BETC covered the bridge in 300 padlocks – representing the number of women who succumb to violence each year – attached to QR codes, which when scanned unlocked digital testimonies from victims. Hopefully, it’ll bring women more than just good luck.

Credits:

Advertiser: Ni Putes Ni Sumise
Brand Management: Asma Guenifi, Claire Cabanel, Laurina Moty, Marine Boudoscq
Agency: BETC
Agency Management: Catherine Emprin, Adeline Dupuits,  Gulia Locatelli
Executive Creative Director: Stéphane Xiberras
Creative Director: Manoelle Van-Der-Vaeren
Artistic Director: Alphons Conzen
Copywriter: Adrian Skenderovic
Strategic Planning: Maria Galleriu
Traffic: Marie-Caroline Pupin
Production House: Rita Production
Producer: Elodie Andurand
Production Director: Germain Robin
Director: Mathias Pardo
Web Management: Eugénie Valletoux, Fadia Aldandachi
Development: Thibault Dargeou, Pape-Latyr Ndiaye
Print Producers: Annick Audoux, Catherine Bouchaud