Wandering mind

World Creativity & Innovation Week takes a brainy stroll.
mind 1

To promote World Creativity & Innovation Week, Zulu Alpha Kilo took a mind out for a stroll. Literally. It placed a brain (we assume a plastic one) on a set of remote-controlled wheels, led it through the streets of Toronto, capturing people’s reaction on camera, and later turning the control over to onlookers. But careful by the water, folks – a mind is a terrible thing to waste.


Advertiser: World Creativity & Innovation Week
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Art Director:  Jenny Luong
Designer: Mooren Bofill
Writer:  Nick Asik
Account Director: Sherryl Woodward
Strategic Planner:  Shari Walczak
Client: Linda Salna
Agency Producer:  Kari Macknight Dearborn, Kate Spencer, David Isaac
Videographer: Josh Ingleby
Editor: Steve Puhach
Post Production: Panic And Bob Edit
Photographer: Jamie Morren
Studio Artist: Keeley O’Hara, Jamie Morren, Brandon Dyson, Greg Heptinstall, Heather Lee
Printer: The Printing House, Signage Source