Not obvious

John St.'s Smit and Lamb throw a curveball.

Climate change causes aren’t always the most obvious, according to this mock ad for environmental group Cape Farewell (the video takes a few moments to load), by John St.’s art and copy duo Kyle Lamb and Hannah Smit. We won’t ruin the surprise, but this video throws a curveball, winning the pair top prize in the Canadian Young Lions film category.

Liked this? Check out all the Young Lion and Young Marketers winners.