Off balance

BBDO's Hammer and Dingle's angled print ad.

Ever pick up a book and one of its pages is sticking out funny? Does it completely ruin your day? BBDO copy and art team, Jordan Hammer and Spencer Dingle demonstrated that a two degree shift can throw your entire world (including the climate) off balance. The Canada Young Lions-winning duo turned this mock ad for environmental group Cape Farewell a mere two degrees off centre, thus ruining your reading material. Well not really. But the point is made effectively.

Liked this? Check out all the Young Lion and Young Marketers winners.

 

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