Tree slayer

Liberia Norma battles the printed book.
don quijote

This new spot features a man labouriously chopping down a tree. As he is set to rest, his eyes fall onto the last tree in the field, which he runs after with determination. He is Don Quijote, and he is a tree killer. Seriously though, according to the commercial, by DDB for Liberia Norma, a Columbian e-book reader, the book Don Quijote has been printed more than 450 million times. That’s a lot of windmills.


Advertiser: Liberia Norma
Agency: DDB