On and on

Coca-Cola goes Ahh. And Ahhh. And Ahhhh.

Coca-Cola and Wieden+ Kennedy picked up 61 domain names, each starting with an Ahh, adding an extra “H” to the end. Of the 61 various Ahh.coms, 17 are active apparently, and feature games, gifs and videos. The agency will check on traffic every few weeks, replacing low-performing sites with another time waster.  With today’s iPhone culture, it’s a smart move, since we’re increasingly add extra letters to our sentences for effect (you knoooooow?)

Via Design Taxi


Advertiser: Coca-Cola
Agency: Wieden + Kennedy