Buddy cups

Budweiser connects people via a clink.
buddy cup

Tech just keeps getting cooler. This new idea from Budweiser Brazil and Brazil-based agency Africa placed chips at the bottom of Bud-filled cups, which connect to your Facebook page. When you clink another person’s “Buddy Cup” it automatically makes you and that person Facebook “friends,” thus encouraging random strangers to cheers each other. Cool execution – but is anyone else nervous about potential electrocution?


Advertiser: Budweiser Brazil
Agency: Africa