Fake test

Union tests your sight and your hearing.

Following up on its Cannes Lions-winning campaign last year, Union Hearing Aid Centre and Draftfcb are at it again, this time under the auspices of testing your eyesight, all the while surreptitiously testing your hearing. As folks in Toronto walked past this OOH ad, they were invited to read the standard eye chart – if they could stand that ear-splitting high-pitched frequency playing. Those who couldn’t hear it, and therefore were able to stand still long enough to read the final lines of the chart were told they should probably get their ears checked. But what happens if you have bad eyesight and bad hearing?


Advertiser: Union Hearing Aid Centre
Agency: Draftfcb
CD: Robin Heisey, Joe Piccolo
AD: Johnathan Hotts
Writer: Robin Heisey, Greg Gray
Print Production: Victor Carvalho
Account Director: Cynthia RoachPrinting: Signage Source