Baby behaviour

People for Good knows we don't start out bad.
people for good

Adorable babies. See you’re probably smiling already. That’s the idea behind the latest video by People for Good and Zulu Alpha Kilo, who would like to remind you that no one – from your frustrating boss to that person who doesn’t hold open the elevator – starts out as a bad person. They all begin as adorable little tikes. So watch this video next time you feel the need to yell at someone, and melt instead.


Advertiser: People For Good
Agency: Zulu Alpha Kilo/Media Expert
Creative Director: Zak Mroueh
Art Direction: Allan Mah
Writer: Courtney Colomby Brown
Agency Producer: David Isaac
Account Director: Robyn Crookshank
French Adaptation: Philippe Brassard
Media: Richard Ivey, Mark Sherman
Production House: Frank Content
Director: Jonathan Hyde
Executive Producer: Danielle Kappy
Line Producer: Tony Phibbs
Cinematographer: Jonathan Hyde
Editor: John Evans
Video Post Facility / Editing Company: Panic and Bob
Colourist / Transfer: Notch
Audio Post Facility / Music House: Eggplant
Music Producer / Sound Design: Adam Damlin