Man Manual

Dove's instruction guide for men.
man manual

Sadly, since posting American Express’ and Dollar Shave Club’s join video, it’s been marked as private by the brand. We’ll leave it up below in case they change their minds, but so you’re not left wanting some great ad inspiration, here’s a video for Dove Men+Care and BBH.

Dove Men+Care and BBH offer up the “Man Manual,” a guide to keeping your man-bodies working in top form, even when “attacked” by little kids.


Advertiser: Dove Men+Care
Agency: BBH

A penny saved is a penny earned. Of course, in Canada, that’s not so much a problem anymore. But down in the U.S., they can still count their lucky pennies. This new spot recruits the man behind last year’s “F***ing Great” Dollar Shave Club ad (CEO Michael Dubin) to endorse American Express’s new discount app. It’s a match made in brand heaven.


Advertiser: American Express
Partner: Dollar Shave Club