Skid marks

Charmin puts the breaks on...well, you know.

Charmin and its agency, New York-based Publicis Kaplan Thaler, got into the Nascar spirit with a bit of OOH humour, tapping into the ever undesirable “skid mark” – and we’re not talking about cars stopping fast here. It seems like toilet humour never gets old.


Advertiser: Charmin (P&G)
Agency: Publicis Kaplan Thaler