Crack consumes

Beetle larvae eat through this poster of a user's face.

We all know we shouldn’t use crack. But how do you get that message through in an area of Brazil that’s notorious for dealing and using? Brazilian agency Talent and the Brazilian alliance of the Partnership for a Drug Free America demonstrated quite literally that crack consumes users with an OOH ad printed on dough that is eaten from within by flour beetles. They placed the ad in the Gallery of Rock shopping centre, and judging from the video, this had shoppers’ attention, and presumably, their skin crawling.


Ad Agency: Talent
Production: Malabar Filmes
Audio: Motora