Colourful defence

An infant is no match for Sico paint.

Quebec agency Bleublancrouge and Sico have channeled the movie 300 for the Canada-wide launch of new paint brand  Evolution. A 3o-second TV spot uses CGI technology to compare the paint to a group of armour-clad warriors defending against an aerial spaghetti sauce assault. In addition to the TV broadcast, there will be radio spots, billboards, in-store POS and a microsite. For Sparta… er, Sico!

Client: PPG Industries – Sico
Agency: Bleublancrouge
Media: Mediacom Montréal
Production: Oblique FX, Valérie Garcia