Fruit mashup

Philips blends fruit without the blender.

Craving a pinegrape? How about a bananaberry or kiwigerine? If you’re confused, imagine how these Brazilian citizens felt when they sunk their teeth into three hybrid fruits created in a lab. Philips and Ogilvy Brazil were behind the stunt to promote its new blender. Check out the red-coloured banana and find out how they did it in the video. We can’t speak for the blender, but we’d love to try out those fruits.


Advertiser: Philips
Advertising Agency: Ogilvy & Mather, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Directors: Roberto Fernandez, Paco Conde
Creative Director: Fabio Seidl
Copywriters: Marco Pupo, Fabio Seidl
Art Director: Agustin Acosta
Production Company: Paranoid
Director: Heitor Dhalia
Audio / Music: A9