Making food shine

Quebec's Milk producers literally light up food... with butter.










Who doesn’t love a bit of buttery goodness? The delicious spread is in the spotlight in four OOH ads by the Fédération des producteurs de lait du Québec and Cossette Quebec. The summer campaign aims to demonstrate how butter “lights up” lobster, croissants, mushrooms and carrots, with creative sites that are backlit to maximize the visual effect. The ads push to French-language site, where visitors can learn, among other things, about the history of butter. Smooth campaign.


Advertiser : Fédération des producteurs de lait du Québec - Nicole Dubé
Agency: Cossette

Creative Team: Steve Blanchet, Marjorie Lapointe-Aubert
Account Service team: Véronik Bastien, Martine Delagrave
Media Planning: Catherine Charpentier – touché!
Photography: Mathieu Lévesque - La Cavalerie