Staring contest

Swisscom says keep your eyes on the Samsung.

Telco Swisscom, Samsung Switzerland and agency Heimat Berlin challenged commuters to a staring contest. The person who could keep their eyes on the phone for 60 minutes would win a free S4. They brought in various interruptions (including a man on fire!) to try and break contestants’ gaze (as monitored by motion capture). It looks like only one lucky guy could maintain the stare for the full 60 minutes. Don’t you people have somewhere to be?


Advertiser: Swisscom
Agency: Heimat Berlin