Chocolate messages

Cadbury turns bars into greeting cards.

People have always given chocolates and cards as gifts. Cadbury and agency OgilvyAction Kuala Lumpur have combined that action by making chocolate the card. Using an on-site printing press, people could purchase a Cadbury chocolate bar and have a message engraved (presumably through the packaging) for the intended recipient. This sounds like the most delicious birthday card ever.


Advertiser: Cadbury
Agency: OgilvyAction Kuala Lumpur