Poutine exercise

Valentine ruins your workout.

Everyone does it. If you walk for an hour, you can treat yourself to a cupcake. Climbing the stairs definitely deserves a slice (or two) of pizza. That jog you took this morning? You’re practically owed that cookie. Well, Quebec’s Valentine chain wants to reward you for walking off your poutine. With a new app by Lg2, the chain will give you a free poutine each time you walk off the last one – but be prepared to pound that pavement – exercised-paid-for poutine won’t come cheap.


Advertiser: Valentine
Agency: Lg2
Client: Francis Robin, VP
Director of marketing: Nicholas Rousseau
VP, Creative Director: Marc Fortin
Creative Director: Jennifer Varvaresso
Art Direction: Éric Bouchard, Thibault Géhard
Copywriter: Jean-François Perreault
Strategy: Alexis Robin, Sabrina Côté
Account Services: Audrey Dignard, Marie-Josée Bourque, Julie Dubé
Photographer: Raphaël Ouellet
Dop: Gaby Sills
Production: Buck Créatifs / Laurence Provencher
Agency Producer: Mélanie Bazinet
Editor/Animation: Sébastien Panneton
Print Production: Lg2fabrique
Web Producer:  Lg2fabrique, Nadia Hadji