Virtual art show

Lancome takes over David Pecaut Square.

Starting today, folks in Toronto can head down to David Pecaut Square for a virtual art show, brought to you by Lancôme and Cundari. For this year’s Luminato Festival, the makeup company curated photographic works from fashion, lifestyle and beauty bloggers viewable only through an augmented reality app. The 20 images will be placed around the square in the shape of a rose (Lamcome’s emblem) and will be tracked to create a heat-map. Want to check it out for yourself? The app can be found under the name “Lancôme Virtual Gallery.”


Advertiser: Lancôme (L’Oreal)
Agency: Cundari
Managing Director, Digital: Adrian Capobianco
Creative Director: Shilling Chau
Digital PM: Melanie Hatton
Technical Lead: Rich Smith