Green-screen reality

True Fruit strips away the fake.

Ever wonder what an actor or actress in front of a green screen really looks like? True Fruit juice and Berlin’s BBDO Proximity striped away the effects to show you (in an effort to show that True Fruit uses 100% real fruit, get it?) And according to the videos, the actors are totally clueless to the whole thing. That being said, we’d really like to have seen the green-screen finished product…for comparison sake.


Advertiser: True Fruit
Agency: BBDO Proximity, Berlin