The Pickle Telethon

Bick's raises awareness of burgerless pickles.

Every pickle deserves a burger. That’s why Bick’s and Leo Burnett have paired up to launch the Bick’s “Help Find this Bick’s Pickle a Burger” Telethon to raise awareness about the important issue. You can even phone in to pledge your support to 1-855-HELP-PKL. Seriously – the number works. But what happens if you don’t like pickles?


Advertiser: Smucker Foods of Canada/Bicks
Agency: Leo Burnett
Chief Creative Officer: Judy John
Creative Group Heads: Sean Barlow and Paul Giannetta
Art Director: Ross Butcher
Writer: Matt Doran
Agency Producer: Tina Muratovic
Account Team: G. Bayley/V. Douglas/H. de Vela
Digital Producer: Cimmeron Kirk
Developer: Wired Messenger
Production House: Circle Productions
Director: Jeff Zablotny