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Interval House on why every moment matters when it comes to abuse.

A woman in Canada is abused every second according to this latest campaign from Interval House and Toronto-based Union. There are two ways to use the website Every Second Matters, which is trying to raise money for the women’s centre. First you can click “View site without Facebook,” which will show you a bunch of generic pictures of women every second. Or you can log in with Facebook for the full effect, curating photos of your female friends to really drive the point home.

Advertiser: Interval House, Toronto
Agency: Union
Executive Creative Director: Lance Martin
Copywriter: David Strasser
Art Director: Pedro Izzo
Designer: Justin Aitcheson
Producer: Jennifer Dark
Associate Tech Director: Steve Shaddick
Developer: Matt Grannary
Group Account Director: Cheryl McKenzie
Account Supervisor: Daniella Casasanta
Planner: Heather Black