Smart Fortwo is the little car that could.

This may be the best ad from Cannes you never saw (it won two Gold Lions in Film and Film Craft). This spot for Smart car by BBDO Germany shows a little Fortwo taking on a mighty off-roading challenge. It really is a determined little spitfire, as it continually gets stuck in situations bigger cars would have no problems getting out of. But don’t worry – this little car has its own place in the world where the big trucks and SUVs can’t even begin to compete.


Advertiser: Smart
Agency: BBDO Germany