Oh baby
Pampers' super cute found footage.
[iframe_youtube video=”z4pnwBScep8″]
This new Pampers commercial, by Saatchi & Saatchi EMEA, bills itself as the first user-generated YouTube spot, capturing several moments where babies are eating, sleeping and loving. We’re not sure about its claim to “first” (the Canadian Tourism Commission has been using UGC for a while, for example), but it’s certainly one of the most adorable. Who doesn’t love to see a baby smile?
Credits:
Advertiser: Pampers (P&G)
Agency: Saatchi & Saatchi EMEA
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