Smash and grab

Skittles lets users destroy grandma's figurines.

If those figurines in grandma’s house could talk, what do you think they’d say? In a new interactive spot by DDB in Chicago and Skittles, the answer is “Smash me, and I’ll turn into Skittles.” After the YouTube spot’s protagonist, Tommy, smashes a couple of talking keepsakes, viewers are invited to select which one will meet its maker next, using YouTube’s annotations feature. Kids, you probably shouldn’t try this at home.

Advertising Agency: DDB, Chicago, USA
Chief Creative Officer: Ewan Paterson
Executive Creative Director: Mark Gross
Copywriter: Jonathan Richman
Art Director: Alex Zamiar
Exec Agency Producer: Will St. Clair
Agency Producer: Matt Green
Producer: Eric Liney
Director: Harold Einstein
Editor: John Dingfield
Post Production: Filmworkers
Editing Company: Beast Chicago
Fx Director: Rob Chuchill

via I Believe in Advertising