Steady, Tiguan

Volkswagen goes to the stables.

Volkswagen and Red Urban are showing off the Tiguan SUV’s pedigree. Their latest TV spot follows the theme of its butcher shop ad for the Jetta, featuring a customer at a stable who is apparently shopping for a horse, but ends up opting for the vehicle. But will it run on oats and hay?


Agency: Red Urban

Client: Volkswagen Canada

Executive Creative Director: Christina Yu

Copywriter: Cooper Evoy

Art Director: Patrick Shing

Agency Producer: Anna Tricinci

Account Supervisor: Sonia Ruckemann

Production Co: Untitled Films

Director: Jean-Michel Ravon

DOP: John Houtman

Line Producer: Tom Evelyn

Post Production Co: Rooster

Editor: Paul Jutras

Asst Editor: Jesse Unruh

Audio: Adam Damelin @ The Eggplant